Blog

For business owners

The expensive look

What makes a site read as expensive, written as values rather than adjectives: the type scale, the spacing, the curve and its duration, and the order the sections run in.

Start here

How to make a website look expensive

Expensive is restraint plus consistency, written as values: a 1.25 type scale, an eight pixel grid, two easing curves and five hex codes.

The expensive look7 min read

The rest of it

The expensive look

How to build an Awwwards style website

7 min read
The expensive look

Brutalist web design, written as values

8 min read
The expensive look

Editorial web design, measured and copyable

7 min read
The expensive look

Hero section design, in numbers

7 min read
The expensive look

Make a website look professional without a designer

7 min read
The expensive look

Landing page structure, section by section

7 min read
The expensive look

Luxury website design, as a specification

7 min read